Lenders B.V. is a specialist grower and supplier of asparagus and sweet potato plants, rooted in Kessel and trusted by growers across Europe. At ExpoSE Karlsruhe, the brand needed a stand that could translate this agricultural warmth and expertise into a welcoming, confident presence for an international trade audience.

Displaying You B.V. delivered a fully bespoke exhibition stand, engineered using the Aluvision modular system. This approach provided maximum design flexibility and resulted in a stand experience built around warmth — achieved through a carefully considered colour palette and rich agricultural imagery that brought the story of the crop directly to the show floor. Much like the asparagus plant itself, the stand was designed from the roots up: a strong, structural foundation with a natural, organic feel that rises to meet its audience.

The outcome was a sustainable, reusable exhibition solution that put the Lenders brand front and centre — inviting, recognisable, and perfectly matched to the people and products behind it.