ANALYSIS

ZON fruit & vegetables is the international sales organization of the Cooperative Growers Association ZON, founded in 1915 and located at Fresh Park Venlo. In 2015 the 100th anniversary was celebrated and the predicate Royal was awarded by HRH Willem-Alexander. After a decade of loyal service, it was time to say goodbye to the old booth. For the participation at the annual Fruit Logistica in Berlin, a new booth design was needed. The new concept should focus more on products, employees and consumers.

SOLUTION

The design is inspired by the look and feel of well-known market halls like Mercado de San Miguel in Madrid and De Markthal in Rotterdam. The basic elements are a mix of wood, aluminum and colorful visuals. Their product is the most important and presented in an original way to the visitor. To emphasize the concept an aerial photograph of a market place is printed on carpet.

DRAWING

RESULT

FRUIT LOGISTICA, BERLIJN (DE)

FRUIT LOGISTICA, BERLIJN (DE)

FRUIT LOGISTICA, BERLIJN (DE)

FRUIT LOGISTICA, BERLIJN (DE)

FRUIT LOGISTICA, BERLIJN (DE)

EVALUATION

"Displaying You takes care of our trade fair participations from start to finish. We only received positive feedback concerning the booth. This proves that we made the right choice."

 

Jos Caubo - Manager Communication & Public Relations

130

employees

255

members

Want to know more?

Tim van den Heuvel

CONTACT