ANALYSIS

Wegdam Food Link is a world-wide operating company based in the Netherlands, with offices in Brazil and Ghana. They’re specialists in the supply of a wide range of top quality dry and frozen food items. Always go for the best! And that’s what they do since 2009. For the stand design it was important to clearly show who Wegdam is,

what they sell and where in the world.

SOLUTION

Wegdam’s solar cold stores in Ghana were the inspiration for this design. The stand has an industrial look due to the use of materials such as expanded metal, plastic pipes and the concrete look floor. Their logo is incorporated in the metal construction and stands out very well at this height.

Large visuals on the side and back walls promote the different markets, countries and products.

The colourful product boxes are nicely presented on the robust display. Various high and low seating areas give the sales and purchasing agents the possibility to have conversations together or separately with (potential) relations. Of course a cosy bar is a must!

Wegdam Food Link schets

RESULT

SIAL, PARIS (FR)

SIAL, PARIS (FR)

SIAL, PARIS (FR)

SIAL, PARIS (FR)

SIAL, PARIS (FR)

SIAL, PARIS (FR)

EVALUATION

10

10 year anniversary in 2019

30

active in over 30 countries in Africa

Want to know more?

Rianne Cortenbach

CONTACT