ANALYSIS

D.O.R.C. (Dutch Ophthalmic Research Center) specialized in eye surgery (the instruments and equipment). D.O.R.C. participates in a lot of medical congresses on different locations for which changing stand sizes (and often short build-up times) are required.

SOLUTION

D.O.R.C.'s corporate identity is simple and clinical, which is reflected in the stand design: white with wood and the red/blue from the D.O.R.C. logo. Next to that, digital footage to show different product applications is an important element at congresses. For that reason a videowall (2x2 or 3x3) is included, which also offers the opportunity to facilitate seminars. Another important element is the display with instruments, in which the instruments can be enlarged by a microscope and shown on a screen in the display. Depending on the stand size and type of congress, the different (modular) elements can be adapted and included.

DORC AAO 2015 Las Vegas stand design framework

RESULT

AAO, LAS VEGAS

AAO, LAS VEGAS

AAO, LAS VEGAS

AAO, LAS VEGAS

EVALUATION

"Displaying You is a highly creative agency which always comes up with pragmatic solutions. They are very response and genuinely solution driven ('we have a problem, but I can suggest a solution!') which is highly appreciated. The team is also very eager to learn: they set a challenge and get the knowledge they need! And fast!"

 

James Burckhardt - Global Marketing Director at Dutch Ophthalmic Research Center

10

congresses in 2016

12

congresses scheduled in 2017

Want to know more?

Tim van den Heuvel

CONTACT