ANALYSIS

AB Werkt (Zuid-Nederland) is an employment agency for jobs in agriculture, industry, food, landscaping and logistics in the provinces Zeeland, Noord-Brabant and Limburg. A few key elements were important for the design: warm, industrial and incorporation of their visual identity.

SOLUTION

The central element of the stand (also eyecatcher) is a coated aluminum construction with wooden slats.

The combination of these materials creates the industrial, but also warm appearance. Three LED walls are placed on the rear and side walls. The illuminated visuals give extra exposure. To get the same look and feel as the structure, the tables, desk and shelves are also made of the similar wood.

 

Every little detail has been thought of! The stand clearly shows in which branches AB Werkt is active; the hardwood elements, ivy, green walls and figurines of farm animals refer to the agri, food and landscaping.

The aluminum construction, copper-colored lighting fixtures and LED walls refer to industry and logistics.

 

Their new slogan 'Wat pakken we vandaag aan' was launched during the

Landbouwdagen Intensieve Veehouderij (LIV) in Venray.

AB Werkt schets

RESULT

LIV, VENRAY (NL)

LIV, VENRAY (NL)

LIV, VENRAY (NL)

LIV, VENRAY (NL)

LIV, VENRAY (NL)

LIV, VENRAY (NL)

LIV, VENRAY (NL)

EVALUATION

8

years cooperation

32

exhibition stands realized together

Want to know more?

Tim van den Heuvel

CONTACT